Email Campaigns For Integrators Follow the guide below to add signups forms, incentives and email tracking to your website. This scenario works if you're already receiving traffic at your site. If you're not receiving traffic from your site, let's take a different approach. Leverage Mailchimp, and powerful email marketing strategies to grow your email list even faster. Why List Building Is So Important If there is one thing that online experts agree on, it’s that building an email list is vital: “Out of all of the channels I tested as a marketer, email continually outperforms most of them” – Neil Patel. “My email list is the biggest asset I have.”-Michael Hyatt Protect Your Business: As well as effectively driving traffic & sales, an email list protects your audio video business. You’ll still be able to promote your business even if your search rankings decline, social media reach diminishes due to a change in their company policy, or HomeAdvisor buys Angie's List. Even if you aren’t ready to start a campaign, you should still collect customer emails so you can drive people back to your site, announce new products and service, offer solutions to problems, or simply stay top of mind. Bottom line, don’t make the mistake of not building your list! Further reading: 7 Experts on why building your email list is so important Integrate MailChimp With Wordpress My personal preference for email marketing is CampaignMonitor It's a powerful system that has a ton of advanced features, but it's also a paid service. That's not the point of this plan, this plan is to get results for the least amount of moolah possible! The only provider that meets that criteria (for me) is MailChimp. I'm sure you've heard of Mailchimp. It's an email marketing solution to manage subscribers, send emails, and track results. It’s one of the most popular email services and free up to 2000 subscribers. So, if you're just getting started, Mailchimp is a great choice. I'm going to assume that most of you have Wordpress websites. If that's the case for you, start here to add MailChimp to your Wordpress site. If you're not comfortable doing it, send me an email [email protected] First, do a full backup of your Wordpress site. If you don't know how to do a full backup of your website, stop right here because we need to have a different conversation before you do anything. You can reach me here [email protected] Next, Log into the backend of your WordPress website and download the MailChimp plugin. 3 steps to add Mailchimp to your WordPress website: Set Up a Domain Specific Email Address like [email protected] inside your web hosting account. It helps you look more professional with customers, promotes your website and company and will get stuck less in spam filters when you send out emails. Create a Free Mailchimp Account. Set up an email list and import any email addresses you already have collected. Add a Sign Up Form on Your Website. Create and style your email sign up form inside Mailchimp. Copy and paste the html code generated back into your website. TRACK EMAIL SIGN UPS WITH GOOGLE ANALYTICS Tracking email sign ups with Google Analytics allows you to see how many of the total number of website visitors signed up to your email list (Mailchimp will not show you this info). To set it up is easy. Send people to a “thank-you” after signing up to the mailing list and track how many people visit this page. This way we know the total number of signups. WordPress: Ensure you have a page created with the url “/thank-you” Mailchimp: Change the “confirmation thank you page” from Mailchimps default page to that “/thank-you” page on your website. Google Analytics: Go to admin>goals. Add a destination goal that “begins with /thank-you”. Finally, test the new sign up process to ensure it ends on the “/thank-you” page you set up. 3 STRATEGIES TO GROW YOUR EMAIL LIST FASTER 1. Turn Your Homepage Into a Sign Up Form Homepages are often one of the most trafficked pages on a website. Make use of this traffic and set up a static front page on your website to collect emails rather then show your latest blog posts. Follow these steps in WordPress to add a sign up form to your home page or turn your homepage into a sign up form: To Add A Sign Up Form To Your Existing Home Page From the backend of your Wordpress Site navigate to your Home page: Copy and Paste the html code from MailChimp To Add A New Page: name the page "new customers ” Create a static front page in Wordpress: Settings> reading > front page displays> static page > "new customers". Add sign up form to the page: Copy and paste html code from Mailchimp. 1. Create landing pages (for webinars, Facebook ads etc.) Design page from template Integrate email provide (e.g. Mailchimp) Add Google Analytics tracking code Download as plugin and add to WordPress site. Follow these steps to send an email to your subscribers: Create a “new customer campaign” and choose from the Mailchimp templates. Integrate Mailchimp with Google Analytics to get campaign “after click” metrics (Mailchimp> account> integrations> confirm). CTA: finish the email with a clear call to action (CTA). Send a test email & review subject line and spell check. Read through out loud to hear mistakes, click on link to test. Finally, consider the time zones of audience and day of week before you sent out your email campaign. Fine tune the best time to email once you have data from a few campaigns. EMAIL ANALYTICS: 5 EMAIL MARKETING METRICS TO TRACK Keep an eye on these 5 metrics to track the performance of your email campaigns: Mailchimp Opens – improve with better subject lines. Clickthrough Rate (CTR) – improve with strong call to action. Unsubscribes – keep to a minimum. Google Analytics > Acquisition > Campaigns > All Campaigns Websites Sessions (visits) per Campaign Conversion Rate – number of goal completions per campaign Use your first campaign metrics as a baseline to improve upon and compare to the performance of other marketing channels (social media, SEO etc.) If you’re not happy with the campaign results, view it as opportunity to learn and improve!