For some time, Google has been actively trying to spur website owners to start using SSL certificates. SSL certificates allow information shared between web server and visitor to be encrypted. Most websites use the familiar HTTP protocol. Those that install an SSL certificate can use HTTPS instead. SSL is a protocol used to encrypt data while it travels across the internet between computers and servers. This includes downloads, uploads, submitting forms on web pages, and viewing website content. In 2014, Google began ranking SSL websites higher to get web developers to transition from HTTP to HTTPS. Unfortunately, with over a billion websites in the world, the majority didn't pay attention. That brings us to 2017, specifically October. In a little over a month, Chrome version 62 will be released. Websites including text input (think contact form) will require an SSL certificate if they want to avoid a “Not Secure” warning in the address bar. Thats' right, Google has moved from a carrot and stick system to a punitive system.
Your website will rank lower than your competition with a SSL certificate
Your website will display "NOT SECURE" warning in the address bar.
At this point, it's unclear whether this is a step toward "blacklisting" sites that don't include an SSL certificate. Will your site be affected?
You can quickly find out if your site will be affected. Go to your site right now, and answer these questions.
1. Does your website include a contact form anywhere on the site?
2. Is your website using http:// in the address bar?
If you answered “yes” to both of those questions, you need to install SSL (before October) to avoid showing a “Not Secure” warning to your visitors.
What does it mean to your business?
Put yourself in your visitors shoes . Even more, let's look at it from the perspective of a potential customer who doesn't know your business at all. Is the "Not Secure" label in red font going to give a potential customer the warm & fuzzies? Or is it going to cause them click away and go to another site?
We've all been on the receiving end of this. We've visited a website for the first time and something pops up that causes alarm. We click away and never go back.
Here's your deal. We all know the value of keeping your potential clients information secure.
Enabling SSL on your website is not only a smart decision, it's an absolute necessity. So, what's the good news? You don't have to "redo" your entire website to get an SSL certificate on your site.
I provide free SSL certificates for my hosting clients. If you're already one of clients and are currently running an HTTP site, you can relax, there's nothing for you to do. Ill take care of all my hosting clients free of charge before Oct. 1.
Not one of my current hosting clients? That's ok. I'm here to help.
You can reach me here [email protected]