VHI

Redesigning the VHI website for maximum performance.

DEC 2017_case study
 

01

THE_CLIENT

Located in Pottstown, PA VHI sells and installs home technology solutions in Philadelphia, The Mainline and the surrounding suburbs.

VHI founder, Brady VanDruff, is a big fan of Control4 and the solutions it offers to his customers. Although Brady has a successful business he was concerned that his website wasn’t giving an accurate picture of his services or attention to detail that makes him one of the most popular home technology companies in Eastern Pennsylvania.

 
 

$3k+

Initial investment

5

Google ranking

 
 
 

02

THE_CHALLENGE

VHI needed a design partner to move forward in the redesign of their website. The challenge was to build a website that would be encompass all of the services VHI offers without making the site cumbersome. From Control4 to Sonos, it was important that we portray the differences between the solutions.

 
 

Increase

Website traffic & customer experience

Modernize

design a site that’s easy to
navigate and responsive.

 

03

THE_APPROACH

I designed and tested a few styles of the site, colors, and font. I finally chose a grid lay out, with lifestyle images, and muted tones.

 
 

Typography

AaOoCc
eRMDax

I chose a Google friendly “Helveticish” font.

Colors

The colors are muted and accent the lifestyle images beautifully.

Images

The images serve not only to demonstrate lifestyle, they’re also links to the respective pages.

 
 
 
 
 
 

Photography

Chosen as the ultimate visual language to display real people and homes, and communicate the mission of VHI.

 
 

04

THE_RESULTS

Launching the site

We started to see near immediate results from the redesign of the VHI website.

 
 

+418

Monthly Sessions

23%

Low Bounce Rate

 
 

Google Analytics (Dec. 2017)

Google Analytics (Dec 2017)

 

05

THE_RESPONSE

From the customers

Dear Tom,

Fabulous would be an understatement when referring to your new website. Professional and aesthetic. Great graphics, user friendly, easy to understand and it makes the observer want to contact you. Perfect in every way!

Best regards,

Howard

 
 

Interested in a project?

GET_IN_TOUCH

No reason to fill out a lengthy form to get started. I prefer to start projects with a phone call or email. I think it’s easier that way. Give me a call, and we’ll have a chat about your goals.

If updating your website is something you’d like to do in the next few months, now’s the time to get in touch.