Villager AV

Redesigning VillagerAV website for today and the future.

July 2017_case study
 

01

THE_CLIENT

Started in 2012, the mission of VillagerAV in Florida is to sell & install home technology solutions for the hundreds of residents of The Villages. The Villages is a 55+ retirement community located just north of Orlando, Florida.

Villager AV founder, Tom Grooms, understands the needs of the residents of The Villages. After all, he’s a resident himself. Tom has been able to build a successful business catering exclusively to the residents. Unfortunately, his website wasn’t portraying his services or attention to detail that made him so popular with the golf cart crowd. He felt a complete re-design was in order.

 
 

$2k+

Initial investment

7

Google ranking

 
 
 

02

THE_CHALLENGE

VillagerAV needed a design partner to move forward in the redesign of their website. The challenge was to build a website that would be easy for the target audience (retired people 55+) to communicate exactly how VillagerAV can compliment their active, but not necessarily “tech savvy” lifestyle.

 
 

Increase

Website traffic & customer experience

Modernize

design a site that’s easy to
navigate and responsive.

 
 
 

03

THE_APPROACH

I designed and tested a few styles of the site, colors, and font. I finally chose a grid lay out, with lifestyle images, and muted tones.

 
 

Typography

AaOoCc
eRMDax

I chose a Google friendly “Helveticish” font.

Colors

The colors are muted and accent the lifestyle images beautifully.

Images

The images serve not only to demonstrate lifestyle, they’re also links to the respective pages.

 
 
 
 
 
 

Photography

Chosen as the ultimate visual language to display real people and homes, and communicate the mission of VillagerAV.

 
 

04

THE_RESULTS

Launch the site

Proud to have had immediate results for Tom Grooms and VillagerAV, I continue to work with Tom as a design partner.

 
 

+54%

Increase in Users

+28%

Sessions

 
 

Google Analytics (Sept. 9 2017)

Google Analytics (Sept. 9 2017)

 

05

THE_RESPONSE

From the customers

Dear Tom,

Fabulous would be an understatement when referring to your new website. Professional and aesthetic. Great graphics, user friendly, easy to understand and it makes the observer want to contact you. Perfect in every way!

Best regards,

Howard

 
 

Interested in a project?

GET_IN_TOUCH

No reason to fill out a lengthy form to get started. I prefer to start projects with a phone call or email. I think it’s easier that way. Give me a call, and we’ll have a chat about your goals.

If updating your website is something you’d like to do in the next few months, now’s the time to get in touch.