Updating Your Website (regularly)
Adding a Blog Page
Use Social Media
TIP: When creating a video, narrate it. Stand in front of the camera. Give the viewer a clear, concise explanation of what you installed, how it works, and why it's great.Doing these things help you build trust with your clients and fans. You can also run ads on Facebook and send traffic directly to your website, so they can learn more about your business and the services you provide. (Much like I did with this article).
Use Email Marketing
Do you know why your inbox is full every morning? It's because email marketing works. If it didn't work, marketers wouldn't do it. It's a cost-effective way to follow up with your clients, advertise new services and products, share tips & tricks, and send out information about your latest blog post or newsletter.
Using tools like MailChimp or CampaignMonitor can help with email campaigns. But first, you need an email list. If you're not in the habit of collecting email addresses from your clients, start today. Again, we all start at zero. What's important is getting started.
Marketing Your Services With Video
Not only are videos a perfect way to bring your services to life, but they also help get you found online. Video will make up over 80% of all internet traffic by 2021!
Using video to market your services on social media channels like Youtube and Facebook will pay dividends now and in the future. Invest in a quality camera or use your iPhone and a tripod, it doesn't matter. What does matter is that you'll educate your potential customers and show them how great you and your services are. Learn more about making great job-site videos